Oprah recommends her favorite books, Bill Gates recommends his favorite books… and on a much smaller scale, we recommend ours.


By Jason Fried and David Heinemeier Hanson

A collection of irreverent, no-nonsense ideas about how to run a business from the co-founders of Basecamp.

Raising the Bar: The Story of Clif Bar

By Gary Erickson and Lois Lorentzen

The inspiring and action-packed story of how Gary Erickson built Clif Bar and took “the white road” in life.

The Knack: How Street-Smart Entrepreneurs Learn to Handle Whatever Comes Up

By Norm Brodsky and Bo Burlingham

A terrific book loaded with personal stories and nuts-and-bolts advice from two of Inc. Magazine’s greatest writers.

Ben and Jerry’s: The Inside Scoop

By Fred “Chico” Lager

A behind-the-scenes look at the two real guys from Vermont who took on the Dough Boy and changed the world of ice cream forever.

Nuts!: Southwest Airlines’ Crazy Recipe for Business and Personal Success

By Kevin Freiberg and Jackie Freiberg

The story of a swashbuckling, rule-breaking hero who disrupted a conservative industry and came out on top: Herb Kelleher and Southwest Airlines.

Small Giants: Companies That Choose to Be Great Instead of Big

By Bo Burlingham

Inspiring stories about businesses that find success and happiness by staying small, focused, and close to their customers.

In Pursuit of the Common Good: Twenty-Five Years of Improving the World, One Bottle of Salad Dressing at a Time

By Paul Newman and A.E. Hotchner

If you want to know why Paul Newman built a natural foods business that gives all its profits to charity, this book is for you. (Note: The hardcover edition is titled "Shameless Exploitation in Pursuit of the Common Good" — same book, different title).

The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It

By Michael Gerber

A modern classic, with insights about why most small businesses fail and why owners need to focus on building simple, repeatable systems.