Oprah recommends her favorite books, Bill Gates recommends his… and on a much smaller scale, we recommend ours.
By Jason Fried and David Heinemeier Hanson
A collection of irreverent, no-nonsense ideas about how to run a business, from the legendary co-founders of Basecamp.
Raising the Bar: The Story of Clif Bar
By Gary Erickson and Lois Lorentzen
The inspiring and action-packed story of how Gary Erickson built Clif Bar and took “the white road” in life.
Ben and Jerry’s: The Inside Scoop
By Fred “Chico” Lager
A behind-the-scenes look at the two real guys from Vermont who took on the Dough Boy and changed the world of ice cream forever.
Beyond the Pale: The Story of Sierra Nevada Brewing Co.
By Ken Grossman
Talk about grit: Ken Grossman started brewing his own beer at home, then started driving around Chico delivering it himself, then designed and built his own brewery from scratch.
The Knack: How Street-Smart Entrepreneurs Learn to Handle Whatever Comes Up
By Norm Brodsky and Bo Burlingham
A terrific book loaded with personal stories and nuts-and-bolts advice from two of Inc. Magazine’s greatest writers.
Nuts!: Southwest Airlines’ Crazy Recipe for Business and Personal Success
By Kevin Freiberg and Jackie Freiberg
The story of a swashbuckling, rule-breaking hero who disrupted a conservative industry and came out on top: Herb Kelleher and Southwest Airlines.
In Pursuit of the Common Good: Twenty-Five Years of Improving the World, One Bottle of Salad Dressing at a Time
By Paul Newman and A.E. Hotchner
If you want to know why Paul Newman started a natural foods business that donates all its profits to charity, this book is for you.
The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It
By Michael Gerber
A modern classic, with insights about why most small businesses fail and why owners need to focus on building simple, repeatable systems.