The Scooter Story

After 25 years as a jack-of-all-trades accountant/controller/CPA, Will Keller felt like he’d seen every mistake in the book. Mangled QuickBooks files. Clueless bookkeepers. Incoherent P&Ls. “What the world really needs,” he said to himself as he ate his brown bag PBJ lunch every day, “is a firm that provides simple, affordable, all-inclusive monthly accounting services to small businesses. And gosh darn it, all the work has to be done online.” So long story short, he gathered up his tools, built a dead-simple Squarespace website, and started Scooter.